A public speaker who is invited to deliver speeches that are designed to inspire or motivate other people is called a motivational speaker. They may attempt to transform or challenge the audience to take action toward a certain goal. Nowadays, it is mostly businesses and academic institutions that employ these speakers for various purposes: to communicate the institution’s strategy clearly, help the students or employees see a better future, and inspire others to pull themselves together. Their speech is sometimes known as pep talk too.
The job of motivational speakers is very noble as well as tricky. Their influence is meant to direct others toward achieving a positive result in their life. However, there are others who may take these speakers’ pep talks toward a different direction. For these people, giving them a pep talk may be counterproductive. To avoid such situations, the speakers must be careful in how they present their talks.
For people who take inspiration from motivational speakers, they may strive to become one. For that, they need to know the steps they need to take to become a motivational speaker. There are certain things that people can do, qualities they can hone, and qualifications they can acquire. Here are some of the steps to take note of in aiming to become an inspirational speaker.
Step #1: Discover Your Assets
Your assets are your greatest weapons when you become a motivational speaker. Discovering your asset as a speaker requires you to ask yourself several questions. Here are some of those questions that you should ask to yourself which can help you gain an insight on what you can offer as a speaker:
- What are your greatest talents?
- What are your special abilities, if you have any?
- Do you have any proprietary information to share?
- Do you have interesting experiences that can inspire?
- Are you an expert in some areas?
If you can answer these questions positively, then that means that there is something of value you can offer to other people. Discovering your asset is essential to take a step forward to becoming an inspirational speaker.
Step #2: Design the Product
Basically, you have to take your assets into account and package them into a product that you can offer to the audience. This may include things like the presentation you give, events you organize, and the resources (books, CDs, videos, etc.) you develop personally. At times, it may be your services which include consulting or coaching.
Step #3: Develop Your Market
It is necessary for motivational speakers to have a market. By having a market, the speaker can find an audience they can talk to about their assets. Start by identifying the unique selling point of your product. Naming the selling point makes it easier to remember. After that, identify potential customers. Promoting yourself as a speaker to customers who will find value in what you have to say is easier that way.
You will then have to promote yourself through various means. It can be through the use of social media or through cold calls. Don’t forget to demonstrate the legitimacy and validity of what you have to offer as a speaker.
Step #4: Determine Your Value
Check with even planners in your area to easily determine your value as a speaker. Event planners are the ones who are in frequent need of inspirational speakers so it is easier to determine your value through them. Also, you should not forget to re-evaluate your value in the market on a regularly basis. Keep yourself up-to-date about the industry you are in.
When it comes to determining your value, you should be realistic about it. Know your limitations as a motivational speaker. Understand what are the things or topic that you can and cannot speak about.
Try to be generous as well. If the opportunity presents itself, be willing to do free events. These free events can help spread your name not only in the circle of motivational speakers but also among potential customer. Through these events, people will know that you are indeed a good speaker and that you have life lessons worth listening to. The free events can be useful for you since you are still starting out in this industry.
Through these steps, you should be able to have an easier time launching your speaking career. Of course, you have to put in effort and hard work too. Through effort, hard work, and right strategies, you can become the kind of motivational speaker you have always desired.